Platform: Shopify
Project Name: Bettinardi Golf Website Management and Content Creation (Shopify)
Description:
I provided comprehensive website management and content creation services for Bettinardi Golf, a renowned manufacturer of premium putters. Utilizing the Shopify platform, I ensured the website remained up-to-date and functioned optimally.
My Responsibilities:
Website Maintenance: Performed regular website maintenance tasks, including updating plugins, backing up data, and monitoring website performance.
Product Management: Uploaded new products and offers, ensuring accurate descriptions, high-quality images, and proper categorization for easy customer browsing.
Content Creation: Crafted compelling product descriptions, website content, and engaging marketing materials to promote Bettinardi's brand story and products.
SEO and Google Ads Management: Implemented Search Engine Optimization (SEO) strategies to enhance website visibility in organic search results. Additionally, managed Google Ads campaigns to drive targeted traffic and conversions.
Special Edition Management: Highlighted and advertised special edition putters, creating a sense of urgency and exclusivity to drive sales.
